Where will your advertisements appear on Google?
It is important to understand the difference between paid advertising and organic search results. When someone searches for products or services on Google they will see two types of results:
Section 1 contains paid listings (AdWords). Ads can appear on the top or bottom of the Google search results page. The position of the ads are determined by how much you bid for each keyword (plus a few other factors). Section 2 is made up of “organic” search results. These are unpaid links to websites with content directly related to what the person was searching for. The more relevant the term, the higher the link will appear in the list. Your related website could appear here, but your ad will not. Earlier this year, Google made a radical change in that it now shows more ads than organic search results. In the past one could get enough business from being listed in the "organic results" but that is no longer the case.
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How to... Build a website that will help you get more customers through adwords |
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What is Google Adwords?
An introduction to AdWords. Learn how Google's powerful online advertising tool can help you reach new customers and grow sales. |
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It is important to understand the difference between paid advertising and organic search results.
Section 1 contains paid listings (AdWords). Ads can appear on the top or bottom of the Google search results page. The position of the ads are determined by how much you bid for each keyword (plus a few other factors).
Kwikweb is a Certified Google Partner. You can view our Partners profile here.
How to...
Build a website that will help you get more customers through adwords
An introduction to AdWords. Learn how Google's powerful online advertising tool can help you reach new customers and grow sales.
![]() | Address: 76 Paradys Street Brackenfell Cape Town South Africa Google Partner Cape Town South Africa |
![]() | Contact Us: Valeska or Eduard Tel no: 0210720303Email: adwords@kwikweb.co.za Website: www.kwikwap.co.za |
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