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Have you ever wondered what people are doing when
they go online? Did you know that the vast
majority of people go online to look for
information or to comparison shop?
How do they find the information they're
looking for? Through the search engines and
directories.
That's where your search engine experience can
give you a competitive advantage over the majority
of Web site owners. You know that people are going
online to look for information. If you can create
that information and place it in front of your
target audience, you'll attract them to your site.
Read these shocking statistics. According to
Penn State researchers, 54 percent of users view
just one page of search results when performing
searches at a search engine. Only an additional 19
percent went on to the second page of results, and
fewer than 10 percent bothered with the third page
of results. Another interesting statistic: about
55 percent of users checked out one result only.
More than 80 percent stopped after looking at
three results.
What does this mean to you? It's crucial that
your pages be found in the top-10 search results
for your most important keyword phrases. Even
better, try to get in the top 3.
How do you create these high performance pages?
By determining your target audience, and then
doing keyword research to learn what that audience
is looking for when they go online. Then, you'll
create content-rich informational pages (possibly
by using Page Generator), run them through Page
Critic, submit them, and you're well on your way
to attracting your target audience to your Web
site.
How do search engines work?
After your Web pages are submitted to the
search engines, the search engines send their
"spiders" (sophisticated software
programs) to your Web pages to crawl them, index
the contents, and spider links.
When your target audience visits a search
engine, they enter keywords into the search box.
Often they enter several keywords, or
"phrases," to further refine their
searches. Search engines sort through the Web
pages in their databases by the words they contain
that match a given search. Your goal is to make
sure your pages show up in the top results under
the keywords your target audience is using to find
the information you're providing.
How well you incorporate important keywords
into your Web site consistent with each individual
search engine's ranking criteria will partially
determine your Web site's rank. Since there could
be thousands of pages with that same keyword or
phrase on it, it's important that you rank near
the top of the results to be found.
Generally, each search engine assigns
"points" to Web sites or the submission
someone made describing that Web site based on
some predefined criteria. While this ranking
criteria may vary from search engine to search
engine, most "grade" the page based on
the following general rules:
· Keyword Placement (Area)
· Keyword Frequency
· Total Words
· Keyword Weight
· Keyword Prominence
· Site Popularity
· Link Reputation
If interested The Internet Advertising Server
provide several internet advertising services that
not only help to promote and advertise your
business, but since the ads appear on 80+
websites, also help a lot to improve your
website's popularity and link reputation.
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