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Why You Must
Be Online.
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"You
might think that because you are local you can
only sell your products to local clients, but by
having a website you can attract potential clients
from all over. You may never know whether the
visitor on your website is a poor guy from some
town a 1000 miles away, or a company executive
browsing the internet from a local hotel room
looking for products, opportunities or services
(which may be yours) such as a dentist or for a
replacement part for his laptop"
Online marketing can be applied to every
business... no matter what kind of product or
service you sell.
Don't believe me? Let me give you an example...
Let's pretend you own a hair salon. Obviously
people are not going to search online for a hair
salon; they're going to look in their yellow
pages, get a recommendation from a friend, etc...
Your hair salon caters to a local market, not a
global market. So why should your salon be online?
Because if you're a smart business warrior, every
time someone comes to your salon to have their
hair cut, you're going to get their e-mail address
from them while they are paying you. Then you're
going to make a note of the date and kind of
service you performed for them.
There is a lot of power in doing something like
this!
Why? Because three weeks from now when you
realize business is slow you can simply sit down
and write your customers an e-mail...
Dear [insert customer
name here]:
Thank you for your visit on March 14th 2003 for a
cut and perm. I just wanted to write and thank you
for your business. I also wanted to let you know
that for the week starting April 1, 2003, we're
offering a special 20% percent discount on hair
cuts to all of our valued customers.
However, you must book your appointment in the
next 48 hours for this to apply.
We look forward to seeing you again soon.
Regards
[your name]
at L'Air Hair Studio
Once you've sent your e-mail, you can be sure that
your phones will start ringing and the seats of
your salon will fill very quickly. I guarantee it.
Will this technique generate more business?
Definitely!
How much time did it take you? Almost none!
Did it cost you anything? No!
Are they going to come back? Of course! Why would
they go back to the salon down the street that
doesn't communicate with them when you are not
only keeping in touch with them, but offering them
an incentive to come back? All you need to do is
remind that you're there. And it costs you
nothing!
This is the beauty of the Internet. Every business
- I don't care who you are or what you do - should
be online.
If you're not online, you're losing money!
Is this technique going to make you rich? No, it
isn't.
Is it going to make you more money? Absolutely!
Use the Internet creatively. Don't just do things
the standard way...be unique! Use the Internet to
create the kind of loyalty and rapport that turns
a first time customer into a lifetime customer!
You see, by providing this kind of amazing
service, you going to make your customers feel
special. Your business will stand out in their
minds because you have taken the time to develop a
bond - a feeling of communication - that draws
them back.
It's easy to do, it works, and it takes no time at
all when you use the right software.
However, I think we should realise that this isn't
going to last forever, so get in while the going
is good! Soon, more entrepreneurs are going to
catch on and realize that techniques like these
could really increase their business. But guess
who will have beaten them to the punch? You!
Because you discovered it first.
There are some significant advantages to promoting
your business online as opposed to offline. These
include...
- The online aspect of your business can be easily
automated so that it demands very little of
your time and attention
- You can work at your own pace
- Much lower lead costs! The expense of
getting new customers is a fraction of what it
costs using traditional media.
- Access to more customers! You can attract
a broad customer base from around the world while
spending very little on advertising. [This is
virtually impossible to accomplish using
traditional media.]
- Lower risk! Testing new ideas, new
products, and new sales copy costs you virtually
nothing!
Compared to traditional advertising media, online
marketing is ridiculously quick, cheap and easy.
On the Net, you can test your ads in a matter of
hours with almost no expense.
Where
else can you place an ad and start receiving
orders within an hour?
Written by:
Peter Carruthers
Business
Warriors
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Reserved by the respective writers and copyright holders. We don't
pretend or states in any way that we re-invented the wheel and wrote all this
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copyright holder at the bottom of each article.
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