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10 Important Factors That Make People Buy Online
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Most of the people who visit your site will still
find the idea of ordering online unusual. So your
site needs to inspire visitors with confidence. It
should say that yours is the kind of company that
does things right, and that if they order
something from you, it will be a good experience.
I hope everyone will be challenged to make their
site an e-commerce site. If you want to start
accepting credit cards on your site but don't want
to pay monthly bills and high set-up fees, please
email me at subscribe@weblord2000.com and I'll be
glad to be of service to you.
I've gathered 10 factors that will turn visitors
into profits.
1. Work works.
I think hard work is the secret to succeeding in
almost anything especially on the web.
The web levels the corporate playing field. A high
school student is bound to make a better web site
than a large industrial company. On the web, how
big you are matters less than how hard you work.
Large corporations need a large amount of
investment to stay on the web but if you are
willing to work hard, you don't need a lot of
money to get started.
2. Choose the right niche.
As a general rule, whatever sells in print catalog
will also sell on the internet. If the customer
has to see something before buying it, then you
probably can't sell it in a print catalog or
online. Otherwise, you should be able to sell
almost anything.
Someone who works with computers is almost certain
to have web access, so anything computer-related
is likely to do comparatively well. And Internet
users are richer and better educated than the
population as a whole, so luxury items may do
well.
More important than the type of products you sell
is the size of the niche you choose. In the
physical world, niches are based on geography. I
often buy food at the corner store near my house.
Despite the small selection and high prices. So in
the physical world, proximity is king.
It's different on the Internet, geography is
almost irrelevant on it. Niches on the Internet
are based on what you sell, not where you are. So
the key here is to choose a niche small enough
that you can dominate it. Small manufacturers may
be the biggest internet winners because they can
dominate a niche.
3. High Production Values.
In a print catalog, "production values"
refers to the quality of the paper and printing
process used. High production values convince
consumers to buy in print catalogs so goes on the
web. Consumers will not buy from an amateurish web
site.
If your company is unable to put up a good
professional web site, then it seems natural to
assume that your company cannot deliver good
products or services.
4. Make your site easy.
If you want people who visit your site to order
online, don't put any obstacles in their way.
Whatever you do, don't force visitors to register.
Most major sites have learned not to require
registration. Place your navigation system
somewhere on top or on the left side constantly
displaying on your site. Make it easy for all
kinds of people (both laymen and technically
inclined) to find their way on your site. You
might was well include a search engine of some
sort to your products database. A small button
leading to the home page would add to the
friendliness of your site.
5. Be real.
Don't play hide-and-seek from your visitors.
Include your name, phone number, email address and
street address to show that you are a real person
with real products and services to sell.
Some marks of a fly-by-night company is it doesn't
have any labels. Show your visitors that you care
by including your contact number and the time you
wish to be called. Remember, anything you do to
show that you are real will help increase orders.
6. Emphasize service.
You have to (many times) reassure your visitors
that you are determined to provide great customer
service. Tell it straight on your site by simply
placing a text that says: "We guarantee that
you will be satisfied with our products and
services or we will refund your money with no
questions asked." Your site should offer
secure online ordering.
When a customer does send you email, respond
promptly, customers who have taken the time to
send you email are like gold so treat them like
one. You have to reply eventually, so why not do
it right away?
7. Promote your site.
Having a great web site is not enough, you also
need to let the people know it. For a starter, try
submitting your site to seven famous search
engines: AltaVista, Excite, Web Crawler, InfoSeek,
Lycos, Hotbot and Yahoo.
Capitalize on a few keywords at first and then
increase it. Reciprocal links are also a good
traffic booster. If you have to place a link to
your site, request that the other party link to
you as well. Link to the same category and turn
them into a coo-peting site (cooperate +
competition) if you know what I mean!
Target banner ads are a big plus too.
8. Capitalize on sales not on hits.
You might boastfully say that I got half a million
hits a day but the question is how many are turned
into sales? Imagine seeing a "sales
counter" on a site instead of a "hit
counter."
Ordering online is quite an adventure for most of
us and people love to tell such stories to their
friends. They could be the most valuable free ad
for you. Online shopping is still in its infancy
that web users haven't yet found their regular web
stores. This is good news for all of us that it
means that there are still rooms for us in a list
of regular online stores.
For example, I have dedicated a section called
"Market Place" just for this one and I
made sure people will not leave my site
empty-handed.
9. Change your site.
Regular change in a web site is one way of telling
that your web site is inhabited. Frequently
changing sites means it's expensive and caters to
"expensive" visitors. For example, major
online stores are expensive because the site is
maintained by web consultants who charge by the
hour.
Fortunately, there are tools to make life on the
web easier.
One easy (lazy) way to make your site
"look" constantly updated is to list
featured items on the front page and rotate them
every few days. Implementing a weekly or monthly
them will also do the trick.
10. Think Globally.
There's no shortage of marketable consumers on the
web for our prospects is the entire world.
William Nabaza Nabaza.com http://www.Nabaza.com
specializes in building, designing, implementing,
managing and maintaining corporate website to
boost sales of your company. Email william@nabaza.com
for information on functional, dynamic webpage
designing with affordable packages. Subscribe for
free! http://www.Listlord.com
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